This test is partially based on research by Dr. Max Lûscher during the early 1900's. He has devoted his life to the study of how color affects behavior and has been hired by some of the world's largest companies as a consultant.
The test itself is based upon fundamentals in color psychology. With years of research by color psychologists the characteristics of certain colors has been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. By doing the reverse, using the colors people prefer to determine how people feel, we can get some interesting indicators about a person's current emotional state. [...]
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